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BRAND STORY

Designer/Owner Says : 

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This is a one-person-owned and operated business. 

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I started making my own jewelry in the summer of 2015 as a hobby. 

My Hispanic friends have influenced me a lot, I like the energy they bring. In my eyes , they are wild like Caribbean's weather, passionate like sunshine, confident like palm tress and kind like the ocean. So I wanted to have a Spanish name, then "Amorcito" came into my mind, meaning "little lover" in urban Spanish. I chose this name for my brand because I hope everyone who wears my jewelry feels loved like someone's little love, or gifts my jewelry to those they cherish. Many times, I have seen  moms and daughters, sisters, best friends discussing buying different pieces so they can exchange when needed. Those sweet visuals and conversations come to my mind very time I'm making jewelries. I realized that my jewelries are not just jewelries , they are the connections between people who loves each others.

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During 2018~2019, my brand started to get more opportunities to connect with customers in Miami's iconic places, Wynwood and South Beach. I've met many people all over the world during that time. What wonderful memories! But Covid almost destroyed everything I had built in the past couple years.

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As an artist, my income was not stable, especially during Covid pandemic, which forced my retail business to pause for a whole year.  The economy was not friendly with small business at all, even in the following 2 years. I experienced stress but never felt depressed because I have the most beautiful treasure in my life: my parents. They are the type of parents often give me negative feedback about the things I want to do, but the next day they check their bank account and see how much they can help if I need it. I wouldn't be able to pursue my passion without the supports their support.

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At the end, I want to thank all the people who follow me on my Instagram, or just stopped by my booth to tell me they liked my jewelry. Thank everyone thank U.S, you give me a chance to make my dreams come true.

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                                                                                                                                                    November 1,2024

                                                                                                                                                                           Yuli

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